Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time- on the internet. With easy access to the internet today, the number of people who go online every day is increasing. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Does your business need a Digital Marketing Strategy?
● If you are directionless- It’s easy to create general objectives; it’s harder to develop SMART objectives. To create sustainable objectives: Where do we want to go?
● For Situation Analysis – Understand your customers or market share,
● To Segment your customer base- Well-defined segmentation is crucial for optimizing your digital marketing,
● If you’re not devoting enough resources to digital,
● Your existing and start-up competitors are gaining market share,
● You don’t have powerful online content, since the content is what engages your audiences through different channels like search, social, email marketing, and on your blog,
● To identify your weak points and then address them, for that, you need to know your online customers well enough,
● If you’re “disintegrated”, as digital media work best when integrated with traditional media and response channels,
● If You’re not agile enough to try new approaches to catch up or stay ahead to gain or keep your online audiences. Example top online brands like Amazon, Dell, Google, Walmart, Zappos.
● To Control – Monitor, manage and improve.
So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients.
Make no mistake: We live in a time when technology marketing moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.
What is Digital Marketing?
Basically, digital marketing refers to any online marketing efforts or assets.
● Search Engine Optimization
● Pay-per-click advertising,
● Email marketing,
● Youtube Marketing
● Social media marketing and even
● Blogging are all great examples of digital marketing—they help introduce people to your company, and convince them to buy. Digital marketing is the method by which companies endorse goods, services, and brands.

Examples of digital marketing include:
● Social Media Marketing (SMM)
● Search Engine Optimization (SEO)
● Search Engine Marketing (SEM)
● Youtube Marketing
● Amazon SEO
● App Store Optimization (ASO)
● Email Marketing.
● Marketing Automation.
● Digital Advertising.
● Content Marketing.
From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.