Your website is your advertising signboard – Use it wisely!
Look at the similarities between B2B and B2C marketing:
- Behind both groups – are real people.
- Need to build trust in order to make a sale.
- Need to make clear that you can solve your client’s specific problem.
- Need to give your customers the option to contact you through different channels.
- Must continue the customer journey even after the sale happens.
- Marketing should work hand-in-hand with sales.
Your potential customers are willing to spend money on a product or service like yours and eventually have the intention to make a purchase.
Most businesses are a mix of B2C and B2B to maximize their potential revenue.
A good example is your local banks. They have products and services that target the general public (B2C) and very likely also have another business division catering to companies by providing slightly different products and services (B2B).
How can the differences between B2B and B2C impact your Digital Marketing strategy?
The differences between B2B vs B2C can impact your digital marketing strategy, from how you advertise to how you design your website.
How digital marketing is as crucial for B2B businesses as it is for B2C businesses:
- B2B Marketing – marketing services/products to other businesses.
- Digital Marketing – marketing of services/products by digital technologies. Now, both can be done for/by each other.
- Digital marketing can be done to find companies as customers for companies. Now, many digital tools are available to search the companies database / people interest and analytic also.
- The strategies in digital marketing provide for very good growth for many businesses and that is the main reason that every business wants to leverage it.
- There’s a massive potential for B2B companies to incorporate digital marketing in their businesses.
Digital marketing strategy for B2B businesses:
- Prove your existence: Having a great user-friendly and responsive website is certainly the first step in creating your online presence and making it felt to your clients.
- Increase social media presence -To further your credibility, you need to have various accounts with the popular social media channels such as Facebook, Instagram, Pinterest, and majorly LinkedIn since you would be dealing professionally with many businesses.
- Need to show your expertise to your B2B customers:
- Working on the SEO strategies – the relevant keywords of your industry or business throughout your website and optimize your content very well. B2B challenge is in finding keywords that are technical but not too niche and still informative to all who are involved in the buyer’s journey.
- Content Marketing – The biggest problem in B2B marketing tends to be that there’s not enough content or not enough time to create the detailed content these customers are looking for. Attract your business clients through the perfect content – Make your website a resource of useful information. Make sure you help them with as much information as possible, making it all the more captivating and engaging for your clients.
The best form of other digital marketing strategies for B2B include the following
- SEO
- Social Media Marketing especially LinkedIn and Twitter.
- Email Marketing,
- SEM/PPC (Search Engine Marketing/Pay Per Click),
- Conversational Marketing,
- Word Of Mouth Marketing
But now, B2B marketing is rapidly progressing thanks to the changing expectations of the new generation of purchasers and also the growth of advertising and marketing technologies. The combination of technology and quality is all you need for the best B2B marketing strategy. Make sure that you have met all the requirements to be a brand and start introducing yourself on online platforms, that is how you will be recognized in no time.
B2C and B2B Digital Marketing strategies are very different and require different approaches
- Website and content: For B2C your website and content should convey a feeling of trust, to ensure they are safe to purchase from. This is where good website design becomes essential. Even if a price is cheaper elsewhere, consumers are likely to opt for a trusted source purchase.
- The size of the audience: For B2C Marketing, your target market is much larger, taking up at least a major sector of the public, often in the millions.
- It’s all about entertainment. The average consumer isn’t going to follow your posts and updates if it’s all about sales.
- Emotional, or funny content: You have to provide genuinely interesting, emotional, or funny content to keep the masses happy. It’s much more important to utilize your Social Media Channels with a personal, human approach.
- When it comes to B2C, it’s more likely to be a single-step purchasing process. With any indirect marketing content, an emotional response goes a long way, giving customers a reason to align with your brand and continue to transact in the future.
- Campaign Goals for B2C, the goal is to get as much traffic to the website or landing page as possible
- Keyword Optimization: Different audiences also mean different keywords are used when searching for products. B2C keywords are also more competitive because of a larger market and also because they are more generic.
So Some key elements of B2C content marketing are:
- Brand Identification
- Emotional Impact
- Enhance Value
Yes, there can be crossovers; just because you’re a professional doesn’t mean you can’t have fun. And just because you’re marketing to the public (B2C) doesn’t mean you can’t take advantage of B2B methods.
To answer your question directly, the best form of digital marketing is to partner with a company that has plenty of experience in doing it, because it removes all the guesswork and research and simply allows companies to get on with their proven marketing strategies.
Be unique, creative, and aware of what is trending both socially and in your specific area of commerce.
Regardless of your audience – “Find your market, Appeal to them, and Close the sale.”
