Keyword Research Services
- What is Keyword Research?
- Why is keyword research important for SEO?
- What are the Essential Parts of Keyword Research?
- What are the Benefits of Keyword Research Services
- What do our Keyword Research Services Include?
- Why Choose Arokia IT for Keyword Research Services?
- How to Choose a Keyword Research Service?
- How much does keyword research cost?
What is Keyword Research?
Keyword research is a specific type of consumer investigation focused on how consumer behavior impacts SEO strategy. This research guides content marketing and web page development, revealing potential gaps and opportunities for site owners. Crafting pertinent pages and optimizing them with searched-for terms enhances search result rankings, boosting search visibility and website traffic.
Why is keyword research important for SEO?
Keyword research helps you as a website owner to:
- Identify and speak the language of the target market
- Create useful content for your target audience
- Communicate to Google that a web page is a relevant match for a query
- Improve search engine rankings by helping Google understand what the webpage content is about
- Get content in front of the right people at the right time
- Drive more qualified traffic to appropriate web pages
- Increase time on site by directing more qualified traffic to web pages
- Increase conversions by helping consumers find you rather than your competitors
- Keyword research helps understand user intent.
- It improves search engine rankings.
- Increases organic traffic.
- Enhances content marketing strategy.
- Helps identify new opportunities.
What are the Essential Parts of Keyword Research?
The essential parts of keyword research include:
Keyword identification: This involves finding the keywords that your target audience is using to search for information online.
Keyword analysis: Keyword analysis means scrutinizing keywords in regards to the following attributes:
- Keyword type
- Searcher intent
- Search volume
- Keyword difficulty or competition
- Associated SERP features
Keyword Type: Keywords can be categorized into head, body, and long-tail terms based on the number of words they contain, their position in the sales funnel, conversion rate, volume, and competition.
Searcher Intent: Searcher intent refers to the purpose behind a search query. It’s categorized into four types:
- Informational: Seeking specific information or answers.
- Navigational: Looking for a particular website or page.
- Commercial: Informing purchasing decisions, often involving comparisons.
- Transactional: Directly associated with making a purchase.
Search Volume: Monthly count of searches for a keyword, indicating potential traffic.
Keyword Difficulty: A measure of competition levels for a keyword, influencing the investment required to rank for it.
Keyword selection: This involves selecting the keywords that you will target in your SEO strategy.
By considering these factors, you can identify keywords that are relevant, have a good search volume, and are achievable for your business to rank for in search results.
What are the Benefits of Keyword Research Services
Here are some specific examples of how keyword research services can benefit your business:
- Increase Website Traffic
- Improve Search Engine Rankings
- Boost Brand Awareness
- Generate Leads and Sales
- Strategic Content Creation
- Qualified Traffic
- Competitive Insights
- Cost Efficiency
- ROI Enhancement
- Long-Term Strategy
- Authority Establishment
- Adaptability
These are the main benefits of hiring keyword research services. The ultimate aim for hiring any keyword research service is to target the right keywords, which can help businesses increase revenue and visibility. Other benefits include,
Time Efficiency
Save valuable time by outsourcing the meticulous work of research.
Precision
Benefit from accurate results obtained through advanced tools and methods.
Expert Guidance
Access expert advice from seasoned professionals on optimizing your website's SEO using research insights.
Comprehensive Insights
Receive a detailed report summarizing key findings and recommendations.
Error Prevention
Mitigate the risk of errors, especially if you're unfamiliar with the intricate process of research.
Stay Current
Stay abreast of evolving trends in the dynamic landscape of online search, ensuring your website targets the right terms.
Ongoing Assistance
Enjoy continuous support in implementing research-driven strategies for your website's success.
What do our Keyword Research Services Include?
As a Keyword research agency, we do,
Keyword identification
We will help you identify the keywords that your target audience is using to search for information online.
Keyword analysis
We will analyze the keywords to determine their search volume, competition, and relevance to your business.
Keyword selection
We will help you select the keywords that you will target in your SEO strategy.
Topic Clusters
We will Categorize keywords into topic clusters to help you achieve topical authority.
Competitor analysis
Our keyword research service will analyze your competitor’s websites to see how they are targeting keywords and to identify opportunities for improvement.
Deliverables and Reports
We will furnish you with a comprehensive report of our findings, encompassing a list of recommended keywords. Additionally, we will provide valuable suggestions on how to optimize your website content and titles effectively to leverage these keywords for improved SEO performance.
Why Choose Arokia IT for Keyword Research Services?
- We analyze your website’s current keyword rankings to identify opportunities to target new keywords.
- Our team at Arokia IT, a trusted keyword research company, is dedicated to using user intent to guide our research. This ensures that we pinpoint the most relevant keywords for your specific audience.
- We categorize keywords into topic clusters to help you organize your content and make it easier for users to find what they’re looking for.
- We have a team of experienced SEO experts who can help you choose the right keywords and create a content strategy that will help you rank higher in search engines.
- We use the latest tools and techniques to ensure that your keyword research is accurate and up-to-date.
- As a leading keyword research agency, we are committed to elevating your website’s search engine ranking, ultimately attracting more visitors. Get in touch with us today to discover how Arokia IT can supercharge your keyword research efforts for online success.
Here are some additional benefits of choosing Arokia IT for your keyword research:
- We offer a free consultation to help you understand your needs and goals.
- We are transparent about our pricing and services.
- We are committed to providing you with the best possible results.
We are confident that we can help you improve your website’s search engine ranking and attract more visitors. Contact us today to learn more about our keyword research services.
Our Keyword Research service Process includes:
Data gathering and analysis
Collect data about your industry, target audience, and market trends.
Identifying your keyword universe
List keywords related to your products, services, or industry.
Expanding the list
Use keyword research tools to discover related terms and synonyms.
Prioritizing your list
Evaluate each keyword based on search volume, competition, and relevance.
Categorizing your priority keywords
Group keywords into categories based on common themes or topics.
Customization and targeting
Tailor the keyword selection to align with your brand, products, and services.
Identifying preferred landing pages
Associate each keyword with a relevant page on your website.
Competitor analysis
Analyze your competitors' keyword strategies to uncover gaps, opportunities, and untapped areas.
Deliverables and reports
Provide a curated list of selected keywords, along with their search volumes and competition levels.
Refinement over time
Regularly review and update your keyword list to adapt to changes in trends, industry, and business focus.
How to Choose a Keyword Research Service?
- Ask for recommendations in online marketing forums.
- Review LinkedIn profiles of professionals in keyword research.
- Seek referrals from colleagues or friends.
- Read reviews and testimonials.
- Request sample reports for evaluation.
- Consider pricing and deliverables.
- Look for experienced and expert providers.
- Choose excellent customer support.
By considering these factors, you can find the right keyword research service for your needs.
How much does keyword research cost?
The expense of a standalone keyword research tool typically falls in the range of $200 to $500 per month, varying with the volume of queries required. However, it’s important to factor in the time investment for analyzing keywords and determining which ones to target in your SEO campaigns. This task is estimated to consume approximately 8 to 12 hours each month.