MARKETING
arokia digital marketing service
Arokia IT prides itself in its SEO expertise and our customer testimonials reflect our results. We put ourselves in our client’s shoes and work on an SEO strategy based on what will work for their business. We keep pace with the ever changing SEO landscape and protect our client’s interests as we move along.
For our Local business partners the most important metric for success is phone calls through Google maps. Arokia’s Local SEO service ensures that we follow a step by step Unique process driven approach to get your local business listing to the top of the Google maps results.
Pay Per click (PPC) marketing is an effective advertising tool for websites that need immediate results. Arokia IT helps our customers manage their PPC budget effectively. Through PPC we identify keywords that can lead to conversion in google adwords text Ads and display Ads and other techniques like remarketing.
Through Arokia’s Search Engine marketing we provide a customized Digital marketing strategy that helps increase visibility of our client’s website on multiple search engine results (SERPs).
We follow a hybrid approach and ensure that client website gets visibility organic SEO and paid-per click Ads.
Email marketing is still an important tool to reach customers and ensure your brand is in your customer’s radar. Arokia provides complete end to end service in designing email Templates based on your marketing strategy to reach customer’s inbox with right messaging.
Arokia IT can address every aspect of your Youtube Marketing requirements. With a team of Digital Marketing Consultants, we help in analyzing the target audience for your specific business and develop a Content Marketing Strategy right from Video creation recommendations, Optimization (SEO), Ranking, Distribution, Social Media, Ads, Analytics and beyond. There is no facet of Youtube Marketing that we can’t handle.
Social Media management is a must for every company to reach different demographics and with speed and agility. Arokia understands there is no size fits all in social media management. Our social media management strategy is based on our customer business type -B2B / B2C / Hybrid of B2B & B2C. Based on that understanding we engage appropriate social media platforms like Facebook, Instagram, Twitter and Linkedin
Arokia’s Amazon SEO service helps your Amazon listing to come on top in Amazon search results. We handle your entire Amazon marketing by designing your Amazon marketplace and Ensure that our product’s listings come up on the top in Amazon search results.
A Digital Marketing strategy is basically a series of steps or a Marketing Action Plan that uses online channels to achieve your company’s various marketing goals. There are several online channels such as Website Marketing, Video Marketing, Social Media and Email Marketing to name a few. Each of these channels must be optimized to drive traffic to your company’s main channel in order to grow your business. Arokia IT can cover every aspect of your Digital Marketing needs right from evaluating your Business needs, creating a Digital Marketing blueprint, Content marketing strategy, Optimization, Analytics, Social Media and SEO/SEM.
A Digital Marketing strategy is basically a series of steps or a Marketing Action Plan that uses online channels to achieve your company’s various marketing goals. There are several online channels such as Website Marketing, Video Marketing, Social Media and Email Marketing to name a few. Each of these channels must be optimized to drive traffic to your company’s main channel in order to grow your business. Arokia IT can cover every aspect of your Digital Marketing needs right from evaluating your Business needs, creating a Digital Marketing blueprint, Content marketing strategy, Optimization, Analytics, Social Media and SEO/SEM.
For our Local business partners the most important metric for success is phone calls through Google maps. Arokia’s Local SEO service ensures that we follow a step by step Unique process driven approach to get your local business listing to the top of the Google maps results.
Arokia IT can address every aspect of your Youtube Marketing requirements. With a team of Digital Marketing Consultants, we help in analyzing the target audience for your specific business and develop a Content Marketing Strategy right from Video creation recommendations, Optimization (SEO), Ranking, Distribution, Social Media, Ads, Analytics and beyond. There is no facet of Youtube Marketing that we can’t handle.
Youtube is the largest video platform and is the second largest search engine after Google. Video marketing is becoming the most influential channel for marketing to increase brand awareness and to bring your product / business to the online audience. Through well-planned and well-designed videos a lot can be conveyed than a typical sales pitch. Videos also have the potential to drive traffic through multiple channels and enable lead generation and conversion.
Arokia IT can address every aspect of your Youtube Marketing requirements. With a team of Digital Marketing Consultants, we help in analyzing the target audience for your specific business and develop a Content Marketing Strategy right from Video creation recommendations, Optimization (SEO), Ranking, Distribution, Social Media, Ads, Analytics and beyond. There is no facet of Youtube Marketing that we can’t handle.
Since YouTube is the 2nd highest ranked search engine, it has the power to create visibility for your business and introduce your brand to a wider audience. With close to 2 Billion active users, Youtube is the second largest social media site on the web after Facebook. Youtube is just as important as LinkedIn and Twitter.
B2B decisions are usually Price and Profit based so videos must focus on how the product saves Time, Resources & Money. B2Bs have a longer purchasing process so focus should be on Branding videos that enable & instigate relationship building.
Youtube Marketing principles are similar for both B2B and B2C, however the execution is different. At Arokia , we understand there is no real One Size Fits All approach. Every industry every company has its own business needs and target audience. We analyze this very carefully before providing you with a marketing strategy. B2Cs tend to focus a lot on their products so the videos should be more product-centric than branding videos. Educational ‘How-To’ videos are also important for B2Cs as they help reach out to a wider audience. YouTube for B2Cs also allows you to engage with your target audience, answer questions about your business, and get them familiar with your brand. This all ultimately leads to a conversion.
FAQ
Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services. Digital marketing encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and email marketing, among others.
Search engine optimization (SEO)- involves optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This can involve both on-page optimization, such as optimizing page titles, meta descriptions, and content, as well as off-page optimization, such as building high-quality backlinks.
Pay-per-click (PPC) involves placing ads on search engine results, pages, or on social media platforms, and paying for each click the ad receives. This can be an effective way to quickly drive traffic to a website and increase conversions, but it can also be expensive and requires careful management to ensure a positive return on investment.
Content marketing involves creating and sharing high-quality content with the goal of attracting and engaging a target audience. This can include blog posts, videos, infographics, and other types of content, and can be an effective way to build brand awareness, generate leads, and establish thought leadership.
Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to connect with target audiences and promote products or services. This can involve both organic social media marketing, such as posting regular updates and engaging with followers, as well as paid social media advertising.
Email marketing involves using email to communicate with customers or subscribers, with the goal of building relationships, generating leads, and driving sales. This can involve both promotional emails, such as sales or discounts, as well as informational or educational emails, such as newsletters or updates.
Overall, digital marketing is an essential component of any modern marketing strategy. By leveraging digital channels and tactics, businesses can reach a wider audience, increase brand awareness, and drive more leads and sales. However, it is important to develop a comprehensive digital marketing plan that takes into account the unique needs and goals of your business and to continually monitor and optimize your marketing efforts to ensure maximum effectiveness.
SERP stands for Search Engine Results Page. It refers to the page that appears when you enter a search query into a search engine such as Google, Bing, or Yahoo. The SERP displays a list of results that are relevant to the search query, typically in the order of relevance as determined by the search engine algorithm.
The SERP is a critical component of the search experience and can have a significant impact on website traffic and visibility. By optimizing website content and structure for relevant search queries, businesses can improve their visibility in the SERP and attract more organic traffic to their website. Similarly, by running effective paid search campaigns, businesses can drive targeted traffic to their website and generate more leads and sales.
Local SEO refers to the optimization of a website for local search queries, typically with the goal of improving visibility in local search results.
This can include optimizing the website's content and structure for local search terms, as well as managing local business listings and reviews.
Organic SERP SEO, on the other hand, focuses on optimizing a website's content and structure to improve its ranking in the overall search results, rather than just in local search results.
While both local and organic SEO focus on improving a website's visibility in search results, there are some key differences between the two.
Target audience: Local SEO targets a specific geographic area, while organic SEO targets a broader audience.
For example, a local coffee shop may want to target people in a specific city or neighborhood, while a national retailer may want to target customers across the country.
Search intent: Local SEO is typically focused on queries that have a local intent, such as "coffee shop near me" or "dentist in San Francisco".
Organic SEO, on the other hand, targets queries that may have a broader intent, such as "best coffee shops" or "how to fix a leaky faucet".
Optimization factors: Local SEO and organic SEO have different optimization factors. For local SEO, optimizing local business listings and managing customer reviews are important factors.
For organic SEO, factors such as content quality, keyword optimization, and backlinks are critical.
Competition: Competition in local search results can be more intense than in organic search results, especially for businesses in highly populated areas or competitive industries.
However, organic search results can be highly competitive, especially for broad, high-traffic keywords.
Ranking factors: While there is some overlap between the ranking factors for local and organic SEO, there are also some differences. For example, local search results may be more heavily influenced by the proximity of the business to the searcher's location, as well as the relevance and quality of the business's local listings and reviews.
Overall, local and organic SEO are both important components of a comprehensive SEO strategy. By targeting local and broader search queries, businesses can increase their visibility in search results and attract more traffic to their website. However, it's important to understand the differences between the two and to tailor your optimization efforts accordingly.
Organic SEO (Search Engine Optimization) and Paid SEO (Search Engine Marketing) are two distinct approaches to optimizing a website's visibility on search engine results pages (SERPs).
Organic SEO refers to the process of optimizing a website's content and structure to improve its ranking in search engine result pages without the need for paid advertising.
This involves identifying the right keywords, creating high-quality content, optimizing metadata, building backlinks, and making sure the website is technically sound.
The goal of organic SEO is to increase the visibility of a website to attract more organic traffic, i.e., visitors who arrive at the website through unpaid search results.
On the other hand, Paid SEO (also known as Search Engine Marketing or SEM) involves the use of paid advertising to improve a website's visibility in search engine result pages. This typically involves bidding on specific keywords and phrases and paying for each click on the ads displayed in the SERP. Paid SEO may include pay-per-click (PPC) advertising, display ads, and other forms of paid advertising that appear on search engine results pages.
The main difference between organic and paid SEO is that organic SEO is focused on improving the website's visibility in search engine results pages through unpaid methods, whereas paid SEO involves paying for advertising space in search engine results pages. Organic SEO is a long-term strategy that takes time and effort to develop, while paid SEO can provide immediate results, but requires an ongoing investment.
Change is the only constant thing in SEO. It is estimated that Google updates its algorithm on a daily basis, so the underlying rules change roughly 365 times each year. But rest assured as it is only the major updates that will impact us the most and that is what we will keep keeping tracking here as well.
A Google algorithm update is a modification made to Google's search engine with the aim of improving the quality, relevance, and user experience of its search results. Google's search algorithm, PageRank, is designed to rank web pages in their search engine results by measuring the importance of website pages.
- In March 2023, Google released its latest core algorithm update, which will target all types of content across all regions and languages to promote high-quality or high-value web pages. Although these updates can have a significant impact on search rankings, Google has stated that they do not target specific pages or sites.
- Major Google algorithm updates are changes to the search engine that will likely affect the search engine results page. Google updates aim to improve their search results and as a result, they want to rank higher sites that are relevant, high quality, up-to-date and unique. It is then important to understand what each Google update is all about so that, you can ensure that your website is not on the wrong side of the update, thus affecting your search rankings in the search results.
- To prepare for future algorithm updates, it is crucial to prioritize user experience and provide valuable content. Website owners and SEOs must also monitor site metrics, such as organic search traffic and keyword rankings, to assess the impact of the update and identify areas for improvement.
It is important to note that the effects of core algorithm updates may not be immediately noticeable, as it can take Google's crawlers days or weeks to reassess the web.
Additionally, website owners should not neglect technical aspects such as site speed, mobile-friendliness, and proper indexing, as these also play a significant role in determining search rankings.
By staying informed, monitoring metrics, focusing on quality content, and optimizing technical aspects, you can help ensure your site remains in Google’s graces.
Ultimately, these updates are intended to enhance the user search experience, so always prioritize your audience’s needs and strive to provide value through your content.
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