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Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services. Digital marketing encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and email marketing, among others.

SERP stands for Search Engine Results Page. It refers to the page that appears when you enter a search query into a search engine such as Google, Bing, or Yahoo. The SERP displays a list of results that are relevant to the search query, typically in the order of relevance as determined by the search engine algorithm.


Local SEO refers to the optimization of a website for local search queries, typically with the goal of improving visibility in local search results.

Organic SEO (Search Engine Optimization) and Paid SEO (Search Engine Marketing) are two distinct approaches to optimizing a website’s visibility on search engine results pages (SERPs).

Organic SEO refers to the process of optimizing a website’s content and structure to improve its ranking in search engine result pages without the need for paid advertising.

Change is the only constant thing in SEO.  It is estimated that Google updates its algorithm on a daily basis, so the underlying rules change roughly 365 times each year. But rest assured as it is only the major updates that will impact us the most and that is what we will keep keeping tracking here as well. 

A Google algorithm update is a modification made to Google’s search engine with the aim of improving the quality, relevance, and user experience of its search results. Google’s search algorithm, PageRank, is designed to rank web pages in their search engine results by measuring the importance of website pages.

  • In March 2023, Google released its latest core algorithm update, which will target all types of content across all regions and languages to promote high-quality or high-value web pages. Although these updates can have a significant impact on search rankings, Google has stated that they do not target specific pages or sites.
  • Major Google algorithm updates are changes to the search engine that will likely affect the search engine results page. Google updates aim to improve their search results and as a result, they want to rank higher sites that are relevant, high quality, up-to-date and unique. It is then important to understand what each Google update is all about so that, you can ensure that your website is not on the wrong side of the update, thus affecting your search rankings in the search results. 
  • To prepare for future algorithm updates, it is crucial to prioritize user experience and provide valuable content. Website owners and SEOs must also monitor site metrics, such as organic search traffic and keyword rankings, to assess the impact of the update and identify areas for improvement.
Local Citations for local seo services

In today’s digital landscape, SEO (Search Engine Optimization) is the key to unlocking your business’s potential. It leads to higher search engine rankings, increased website traffic, and enhanced online visibility. However, navigating the complexities of SEO requires expertise and a tailored approach.

At its core, SEO is about understanding the algorithms that govern search engine rankings and leveraging that knowledge to optimize your website’s performance. Every aspect plays a pivotal role, from technical enhancements that ensure smooth crawling and indexing to crafting captivating content that resonates with both users and search engines.

This is where we come in – Arokia IT, a leading SEO company with a wealth of experience in driving businesses to the forefront of search engine results. We take pride in our commitment to excellence and collaborate closely with our clients to develop personalized SEO strategies that align with their unique goals.

Best SEO services

Our comprehensive SEO services encompass a wide array of solutions, including 

  • Technical SEO,
  • Local SEO, 
  • E-commerce SEO, 
  • On-page SEO, 
  • Off-page SEO, and 
  • Voice SEO. 

Each aspect is carefully crafted to suit your business needs and drive tangible results.

Let us guide you to increased website traffic, improved rankings, and greater online success. Contact us today to explore how our expertise can elevate your digital presence and propel your business toward new heights.

What is SEO?

search engine optimization services

SEO stands for Search Engine Optimization. It is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). SEO aims to increase organic (non-paid) traffic to a website by making it more attractive and relevant to search engines like Google, Bing, and Yahoo.

search engine optimization services


SEO is crucial for several reasons

Increased Website Traffic

By optimizing your website for relevant keywords, you can attract more organic traffic from search engines, resulting in higher visibility and exposure.

Better User Experience

SEO enhances website navigation, speed, and overall usability, leading to a positive user experience.

Credibility and Trust

Websites that appear higher in search results are often perceived as more trustworthy and credible by users.


Compared to paid advertising, SEO provides a cost-effective long-term strategy to generate ongoing traffic.

Understanding User Behavior

Through SEO analytics, businesses can gain insights into user behavior and preferences, allowing them to make informed decisions.

Local Business Visibility

Local SEO helps brick-and-mortar businesses gain visibility in local searches, improving foot traffic and sales.

Outperforming Competitors

By optimizing your website, you can outperform competitors in search results, leading to a potential advantage in your industry.


  • Rank Higher in Search Results: The main objective of SEO is to improve a website’s ranking for relevant keywords, increasing the likelihood of attracting organic traffic.
  • Drive Targeted Traffic: SEO aims to attract visitors actively searching for products or services related to the business, increasing the chances of conversion.
  • Enhance User Experience: A well-optimized website with easy navigation and valuable content improves user experience, encouraging visitors to stay longer and explore more.
  • Increase Conversion Rate: Effective SEO can lead to higher conversion rates as the targeted traffic is more likely to convert into customers or take the desired actions.
  • Build Brand Awareness: Ranking higher in search results helps businesses gain more exposure, increasing brand visibility and recognition.
  • Generate Leads: SEO strategies can focus on attracting potential customers actively searching for information, products, or services, leading to lead generation.
  • Long-term Growth: SEO is a sustainable approach to online marketing, offering long-term benefits and consistent traffic growth when adequately maintained. Businesses must implement SEO techniques to increase organic traffic, enhance user experience, and effectively achieve their primary business goals.


SEO (Search Engine Optimization) services encompass various techniques and strategies to improve a website’s visibility and search engine rankings. Here’s a breakdown of the different types of SEO services:

Onpage SEO Optimization for local seo services

Technical SEO

Technical SEO focuses on the foundational aspects of a website that affect its search engine visibility and usability. It involves optimizing the website’s technical elements to make it easier for search engine crawlers to index and understand the content. 

Technical SEO includes tasks such as 

  • Improving website speed, 
  • Fixing broken links, 
  • Implementing structured data markup, 
  • Optimizing XML sitemaps, and 
  • Ensuring mobile-friendliness. 

Addressing technical issues makes a website more search engine-friendly, leading to better rankings and user experience.

Local SEO

Local SEO is essential for businesses that serve a specific geographic area. It involves optimizing a website to appear in local search results when users search for products or services in a particular location.

Local SEO strategies may include 

  • Creating and optimizing a Google My Business listing, 
  • Acquiring local citations (mentions of a business name, address, and phone number), 
  • Managing customer reviews, and 
  • Targeting location-specific keywords. 

This type of SEO is crucial for brick-and-mortar stores and businesses that rely on local clientele.

E-Commerce SEO

E-Commerce SEO is tailored for online stores to improve their visibility in search engine results and attract more potential customers. It involves 

  • Optimizing product pages, 
  • Category pages, and 
  • The overall website structure. 

E-commerce SEO also includes tasks like 

  • Keyword research for product descriptions, 
  • Creating unique and informative product content, 
  • Optimizing product images,
  •  Improving site navigation, and 
  • Enhancing the checkout process. 
  • By implementing effective E-commerce SEO, online stores can boost organic traffic and increase sales.

On-Page SEO

On-Page SEO optimizes individual web pages to rank higher in search engine results. This includes 

  • Optimizing meta tags (titles and descriptions), 
  • Using relevant keywords in the content, 
  • Organizing content with proper heading tags, 
  • Using descriptive URLs,
  • Optimizing images with alt tags, and 
  • Ensuring content quality and relevance. 

On-Page SEO signals to search engines what the page is about and improves its chances of ranking well for relevant queries.

Off-Page SEO

Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative. There are many different ways to do off-page SEO, but some of the most effective tactics include:

Link building: This is the process of getting other websites to link to yours.

Guest posting: This is the process of writing articles for other websites and including a link back to your own website in the author bio.

Social media marketing: This is the process of using social media platforms to promote your website and content.

Content marketing: This is the process of creating high-quality content that is relevant to your target audience and that will attract links from other websites.

Voice SEO

Voice SEO is an emerging aspect of search optimization that targets voice search queries, which are becoming increasingly popular due to voice-enabled devices and personal assistants. Voice SEO involves adapting content to match natural language queries and conversational phrases that users will likely use when speaking to voice assistants like Siri, Alexa, or Google Assistant. This includes 

  • Using long-tail keywords, 
  • Answering common questions, and 
  • Providing concise, valuable information.

Each type of SEO service plays a crucial role in enhancing a website’s search engine visibility, attracting targeted traffic, and ultimately contributing to the overall success of an online presence or business. Combining these SEO strategies can lead to a well-rounded and practical approach to improving a website’s search engine performance.


Optimize your website for relevant keywords: This means using keywords throughout your website’s content, including your title tag, meta description, and throughout your pages.

Create high-quality content: This content should be informative and relevant to your target audience, and it should be well-written and easy to read.

Build backlinks: Backlinks are links from other websites to your website. These backlinks can help improve your website’s ranking in search results.

Optimize your website for speed: A fast-loading website is more likely to keep visitors engaged and improve your SEO.

Use SEO tools: Many SEO tools can help you track your progress and improve your SEO.

SEO is a complex and ever-changing field, but it’s essential to any digital marketing strategy. 


SEO Audits

An SEO audit comprehensively analyzes your website’s performance in search engines. It will help you identify any areas that need improvement, such as technical SEO issues, keyword optimization, and content quality.

A good SEO audit will cover the following areas:

  • Technical SEO: This includes website speed, mobile-friendliness, and crawlability.
  • Keyword optimization involves identifying the right keywords to target and using them throughout your website’s content.
  • Content quality: Your website should be well-written, informative, and relevant to your target audience.
  • Backlinks: Backlinks are links from other websites to yours. They are an essential ranking factor in Google’s algorithm.
  • Website reputation: Your website’s reputation can also affect its ranking in search engines. You can improve your website’s reputation by responding to customer reviews, fixing negative feedback, and building positive relationships with other websites.
  • Arokia IT Search Engine Optimization Consultancy conducts comprehensive SEO audits to evaluate your website’s performance and identify areas for improvement. Our audits form the basis for crafting customized SEO strategies.

Keyword Research

Keyword research identifies the keywords your target audience uses to search for information online. Once you have placed your target keywords, you can use them to optimize your website’s content and improve its ranking in search engines.

Keyword research can be a complex process, but there are a few popular methods that can help you get started:

  • Google Keyword Planner: This is a free tool from Google that provides data on the search volume, competition, and other factors for different keywords.
  • SEMrush: This paid tool offers more in-depth keyword research data than Google Keyword Planner.
  • This paid tool provides an extensive database of keywords to choose from.

We, Arokia IT SEO Optimization Services, conduct in-depth keyword research to target relevant search terms and drive qualified traffic to your website. Arokia IT ensures your website ranks for keywords that align with your business goals.

Link Building

Link building is acquiring links from other websites to your own. Backlinks are an essential ranking factor in Google’s algorithm so link building can be a valuable SEO strategy.

The different ways to build links include:

  • Guest blogging involves writing and publishing articles on other websites in your industry.
  • Social media sharing: When you share your website’s content on social media, you are creating backlinks to your site.
  • Broken link building involves finding broken links on other websites and providing them with a working link to your website.
  • Commenting on blogs: When you leave comments, you can include a link to your website in your signature.
  • Link Building: Arokia IT SEO company’s dedicated link-building team establishes valuable backlinks from authoritative websites, increasing your website’s authority and boosting its rankings.

Competition Analysis

It is essential to understand your competition when trying to improve your website’s ranking in search engines. This will help you identify the keywords your competitors are targeting and the strategies they use to improve their SEO.

Some popular methods include:

  • Google Search: Simply type in your target keywords and see what websites appear in the search results.
  • SEMrush: This tool provides a detailed analysis of your competitor’s websites, including their backlink profiles, social media presence, and website traffic.
  • Ahrefs: This tool is similar to SEMrush but offers a more in-depth analysis of your competitor’s backlink profile.
  • We analyze your competitors’ SEO strategies to gain insights and develop tactics to outperform them. Arokia IT search engine optimization consultancy helps you stay one step ahead in the competitive landscape.

Website Reputation Management Services

Your website’s reputation can also affect its ranking in search engines. If your website has a lot of negative reviews, it could be penalized by Google. This is why it is essential to monitor your website’s reputation and take steps to address any negative feedback.

Here are a few popular methods:

  • Responding to customer reviews: When customers leave reviews on your website, be sure to respond to them promptly and professionally.
  • Fixing any negative feedback: If any negative feedback on your website is inaccurate or unfair, be sure to fix it as soon as possible.
  • Building positive relationships with other websites: Building positive relationships with other websites can help to improve your website’s reputation. Arokia IT manages your online reputation, promoting positive brand perception and handling any negative. 

Optimized Content Development Services

The content on your website is essential for SEO. Your content should be well-written, informative, and relevant to your target audience. It should also be optimized for search engines by using keywords throughout your content.

Some User-focused methods to create optimized content include:

  • Keyword research: As mentioned above, keyword research is essential for creating optimized content.
  • Content writing: Once you have identified your target keywords, you must write content that naturally uses those keywords.
  • Content editing: Once you have written your content, edit it carefully for grammar, spelling, and clarity.
  • Our team of skilled SEO optimization service writers produces SEO-friendly content that engages users and pleases search engines. We create share-worthy blog posts and optimize existing pages with fresh content to enhance your website’s appeal.

SEO never clocks out. SEO never calls in sick. SEO never takes a holiday. At Arokia IT SEO (Search Engine Optimisation) Consultancy, we understand the power of SEO and work tirelessly for you, even when you’re sleeping.


Our SEO Services:


ecommerce vs non ecommerce SEO content

We identify the best keywords for your website to boost your search rankings effectively.

ecommerce vs non ecommerce SEO content
Professional link building service


Professional link building service

Arokia IT’s dedicated team secures high-quality backlinks from relevant and authoritative websites.


Technical SEO Company

We optimize your website’s back-end, improving page speed and ensuring search engine friendliness.

Technical SEO Company
Local Search engine optimization services


Local Search engine optimization services

Our GMB optimization and online reputation management attract local customers to your business.


local seo audit for local seo services

We create valuable content and optimize HTML tags to enhance online visibility.

local seo audit for local seo services
Off-page Seo


Off-page Seo

Arokia IT’s off-page strategies build brand credibility and generate positive ratings.


Franchise Seo

Our specialized services help multiple-location businesses boost their marketing efforts.

Franchise Seo
Shopify Seo


Shopify Seo

We strengthen your online store’s presence and offer 24/7 customer support.


Amazon SEO Services

Our Amazon optimization solutions get your brand noticed by millions of customers.

Amazon SEO Services
ecommerce vs non ecommerce site architecture


ecommerce vs non ecommerce site architecture

Personalized shopping experiences, targeted email marketing, and more for increased sales.


Amazon search engine optimization services

SEO-friendly blog posts and optimized web pages to engage your audience.

Amazon search engine optimization services
Conversion Rate Optimization (Cro)


Conversion Rate Optimization (Cro)

Maximize conversion opportunities and boost online revenue.


Choosing the right SEO company is crucial for the success of your online presence. Here are some tips to help you make an informed decision:


Look for a company with a proven track record of success in providing SEO services. Check their experience, case studies, and client testimonials.


A reliable SEO company should be transparent in its approach and inform you about the strategies it will implement for your website.


Look for an SEO agency that tailors their strategies to your business needs and goals.


Ensure that the company follows ethical and white hat SEO practices, as black hat techniques can lead to penalties from search engines.


Choose a company that is responsive and provides regular progress reports. Communication is the heartbeat of our process.


Check online reviews and testimonials from previous clients to gauge the company’s reputation and level of satisfaction among its customers.


Don’t solely focus on the cheapest option. Consider the value and results the company can deliver for their quoted price.


They should have a dedication to staying updated with the latest SEO trends.

No two businesses are the same, so why settle for cookie-cutter solutions? Arokia IT believes in tailored strategies that cater to your unique needs. We take the time to understand your goals, challenges, and vision, crafting SEO solutions that propel you toward greatness.

Why Should You Choose Arokia IT for SEO Services?

Arokia IT is a reputable SEO agency known for its impressive track record in driving remarkable online growth for businesses. With a long list of satisfied clients and a proven history of delivering results, they have established themselves as a reliable choice for SEO solutions.

Arokia It For Seo Services
  • What sets Arokia IT apart is its dedication to understanding each client’s unique goals, challenges, and vision. This personalized approach allows them to craft tailored SEO strategies that perfectly align with the specific objectives of your business.
  • Moreover, Arokia IT strictly adheres to ethical white hat SEO techniques, ensuring that their methods yield results without jeopardizing your business’s reputation or risking penalties from search engines like Google.
  • Communication is a fundamental aspect of their process. Collaborating with Arokia IT means becoming an integral part of the SEO journey, with real-time progress updates and detailed reports keeping you well-informed and engaged throughout the optimization process.
  • Arokia IT stands out in terms of pricing, offering competitive rates for their SEO services while ensuring that the value provided exceeds the cost. This makes them a cost-effective option for businesses seeking to enhance their online presence without breaking the bank.
  • Their commitment to staying abreast of the latest SEO trends and algorithm changes ensures that your website remains at the forefront of search engine rankings, consistently driving organic traffic over time.

If you are aiming to achieve your online growth goals, Arokia IT is an excellent choice with the experience, expertise, and commitment needed to help you succeed.


Here’s a brief explanation of the differences between SEO, SEM, and PPC:

SEO (Search Engine Optimization)

SEO is optimizing a website to improve its organic (non-paid) visibility in search engine results. It involves various strategies to increase a website’s ranking for relevant search queries to attract organic traffic.

SEM (Search Engine Marketing)

SEM is a broader term encompassing SEO and PPC (Pay-Per-Click) advertising. While SEO focuses on organic search results, SEM includes organic (SEO) and paid (PPC) methods to increase a website’s visibility on search engine result pages.

PPC (Pay-Per-Click)

PPC is a form of online advertising where advertisers pay a fee each time their ad is clicked. Advertisers bid on specific keywords, displaying their ads as sponsored results in search engine results. PPC provides immediate visibility, and advertisers only pay for actual clicks on their ads.


SEO and SEM are related but distinct concepts. SEO focuses on optimizing a website to improve organic search rankings, while SEM includes SEO and paid search advertising.


The main difference between SEO and PPC is that SEO aims to improve organic rankings without direct payment for clicks, while PPC involves paying for each click on sponsored ads.

SEO vs Google Ads

Google Ads is Google’s advertising platform that allows businesses to display ads on Google’s search results pages, websites, and other media within the Google Network. SEO is optimizing a website to rank higher in organic search results, while Google Ads is a paid advertising platform.


The cost of SEO services can vary widely depending on the scope of work, the industry’s competitiveness, the website’s size, and the SEO company’s expertise. Some companies charge a monthly retainer, while others offer project-based pricing. Getting quotes from multiple SEO providers and comparing their services is essential to determine the best value for your investment.

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